I love this track and the video is just as good. I should watch the entire short film. I can’t fathom why anyone would wan to assault The Weeknd.
At the beginning of the video someone in the audience reminds Dave Kirchgessner how old he is… And by extension most of their fans. I saw them live at a 3rd Wave Ska festival in the late 90s. I still own one of their t-shirt. (I doubt it fits)
The positive side of me want’s to believe Microsoft is doing this to provide TikTok with a corporate ally in the United States.
However, given that an acquisition couldn’t possibly happen before November 3rd I suspect this is about data mining a popular platform, similar to what we’ve seen them do by absorbing LinkedIn and Lynda.com