How I stay creative as a web designer

It’s tough to stay creative when a project moves into maintenance mode. Here’s what I do to keep myself from becoming complacent.

Casual Research

Almost every day I make a small effort to keep up with emerging trends and technologies. Reviewing blogs, magazines, technical documents and videos. Usually an hour, sometimes more and not always related strictly to design. I’ll branch out to programming and development or user experience etc.

Blogging can provide an avenue to reflect on accomplishments or setbacks. I often refer to some of my old posts for advice and inspiration.

Small Challenges

Design isn’t a static certification, every few months the industry adopts new technologies and methods to solve problems. What’s working today may not be enough to satisfy demands tomorrow. Every week I like to set aside some time to code something new or take a tutorial.

Recently I built a single page site in WordPress fed by multiple posts just to learn the process and it’s challenges. I discovered is it’s a beast to update so dropping in a simple “edit” link for each element on the live page help maintain the components.

Community Involvement

Attend conferences, workshops and meetups in your field of expertise. Assist people in forums. It’s a great way to find out what challenges others in your industry are experiencing and avoid working in a creative silo.

Set Limits

Generally I won’t work on a single problem for more than two hours unless it’s urgent. Too much time on a single task seems to make me less productive with each hour, I like to take breaks, walk, exercise and just do something completely different for a bit.

Be wary of refinancing solicitations

Update

Nationstar confirmed that the letter was from their refinancing department. They did not comment on my opinion that it looked like a phishing scam. I appreciate the reply. My original post is below.

This week I received a refi solicitation letter from what appears to be my loan servicer Nationstar Mortgage. However three things struck me as odd and make it look like a phishing scam. Anyone with time and some web skills could easily do the following and that’s what makes it suspect.

  1. letter-from-nationstarIt arrived in a USPS flat rate envelope instead of the usual business reply envelope.
  2. The letter instructs me to go to a third party url with my name attached to it located at http://nsmrefi.com/ also the phone number is not listed their official website.
  3. When logging into my account dashboard this letter doesn’t appear anywhere as an offer or in my inbox.

After a few Google and DuckDuckGo searches I found hints that the url may be legitimate. A phone number lookup says it belongs to Nationstar Mortgage as well as a search for that domain. However, those could easily be planted online using simple SEO techniques. Phishing scams are profitable and it’s important do a little research before visiting a url or phone number and submitting personal information.

Consider this, I could just as easily copy the text from any legitimate letter, secure an official looking domain address and phone number then redirect all web traffic from any subdomain name to phishing page.

Apparently that’s what’s happening here because these urls also work and I doubt they’ve received letters.

JoeConsumer.nsmrefi.com

jigglypuff-is-my-homeboy.nsmrefi.com/

Be safe and consider the following

  1. Is it actually sending you to the official website?
  2. Is it referencing a phone number listed on their official website?
  3. Did you ask for refinance information from your lender?

A quick note

Nationstar Mortgage has been my account servicer for well over a year and I haven’t had any problems or concerns that wasn’t immediately resolved when I’ve contacted them with questions. My intention with this post is not to defame them in any way. Simply alert other consumers to be careful when receiving unsolicited offers. Please contact your mortgage lender directly via their official website or phone number.

I’ve emailed Nationstar Mortgage via my account dashboard providing a copy of the letter and my concerns that it looks suspicious. I’ll update this post when they reply.

Clear point of contact

When you can’t meet someone in person they only have the information you provide online to form an opinion and make decisions. An informal tweet, a blog post or a website can form strong opinions. What’s posted and more importantly what’s not is just as important.

Provide actual contact information

A name along a personalized email address goes a long way. Posting something like guru@somewebsite.com and a phone number doesn’t cut it when you’re running a business. Websites can be built in mere minutes. Tweets take only seconds. It’s just as easy to build a reputation as it is to destroy one.

Don’t be intionally vague or dishonest

The Streisand Effect is a very real. If someone feels like they’re being trolled chances are there will be others and they’ll take their grievances online to share experiences with others.

WordCamp Orange Country 2016

So it begins.

If you’re interested in following my notes check back here over the weekend.

My tentative calendar has the events I’m planning to attend.

Development Workshop: Into to Core Concepts
Presented by Erick Hitter in The Comet.

WordPress provides a lot of convenience functions, perhaps too many. All too often, new developers reinvent the wheel, as the cliche goes, when Core already has a function or utility to accomplish the same. Six years on and thinking back to when I started building WordPress plugins, I could’ve saved a lot of time and avoided a lot of anxiety if I’d known where to look.