Why I use Jetpack to track what’s unpopular

Tracking has become synonymous with spying. What information should I collect, why is it collected and what will I do with it.

First it should provide value to the readers

It sounds squishy and it is. In short, any data collected should do something for the consumer. In this case myself and my readers.

Jumpack’s statistics page from June 14.

I recently added a paid version of Jetpack to my website for daily backups, anonymous viewing statistics and video hosting. As a result it brought along with it nearly a dozen third party trackers, Specifically 11 on my homepage. While I’m not thrilled at the number at least it’s clear who is tracking this information.

Trackers installed along with Jetpack.

All 11 are domains are owned by Automattic and most are specifically heading to wp.com which redirects to WordPress.com and not a random advertisement or “service” relentlessly tracking your every move. Jetpack is a WordPress.com service so this looks good to me.

By providing basic statistics, I can now research whether a post is viewed or is mostly ignored.

Largely no one viewed my Cold Brew and GTD post.

So how does this provide value?

  1. Google Plus didn’t care about my Coffee and Reading post where I shared it.
  2. I didn’t properly tag the post’s subject “Getting Things Done” maybe that would have helped.
  3. The post didn’t resonate, perhaps I should stick to Instagram coffee postings.
  4. Readers of my website just don’t come here for this stuff.
  5. No one is reading this.

Tracking should be anonymous and not follow people around

Don’t be creepy, if someone views your blog post the last thing they want to see  are ads loosely related to the subject elsewhere tomorrow.

Tracking services should clearly describe what they collect, how they do it, and what it’s used for. I think Automattic does a good job on their Privacy Page. So lets give this a go and see if I can improve my site.

Protecting most valuable activities by prioritizing the least

It might seem counter productive but least valuable activities should be manged and contained.

I know a professor who teaches a full schedule, writes regular articles and produces a book almost every year. I asked his spouse how he did it while remaining so responsive. It was simple, he limited his least valuable activities.

Discover your least valuable activities (LVA)

An LVA is low priority or generic unspecialized work. Basically anything anyone else can handle but somehow it was left to you to perform. First write down everything you get paid to do, if it helps assign a hourly wage value both above and below your hourly wage. Include zero for work that has no value but must be done.

Examples of my LVAs

  • Responding to calls, composing emails or similar activities
  • Unspecialized administrative work
  • Housekeeping or making coffee for the office 🙂
  • Gossip and interruptions
  • Social media
  • Sales calls and similar requests

Discover your least productive work times

I’m least productive when I arrive at work, half an hour after lunch and near the end of the day.

With this information we can schedule the lowest priority activities to keep them contained and blocked from interfering with valuable and specialized work.

Next, schedule them for no more than 25% of the day. This is my usual LVA routine.

Arrival at work and the first hour

  • Email, replies and similar activities
  • Chatting, gossip and available for likely interruptions
  • Administrative work and morning coffee
  • Project planning

2pm or after lunch for a half hour

  • Review emails, voicemails or notifications and reply

Half an hour before end of work day

  • Review email and reply
  • Planning for tomorrow
  • Minor tasks

Scheduling these hard blocks within 25% of the work day then actually performing these tasks is key. Once the allocated time has passed anything left unfinished is delayed to the next block.

This effectively batches busy work together reserving time for the real work to be performed during the other 75% of my day.